5th Edition - Operation Summer 2022

The Minister of Culture, Environment, Marine Resources, in charge of Handicrafts, Heremoana Maamaatuaiahutapu, participated Tuesday morning at the Presidency, in the press conference on the 5th edition of the operation 'ETE.

The head of the Traditional Crafts Department, Vaiana Giraud, the secretary general of the Chamber of Agriculture and Lagoon Fisheries (CAPL), Heimana Ah-Min, the elected official of the CAPL in charge of events, Odile Horoi, and Fabiola Tupana of the Faa'a i te rima ve'ave'a federation, were also present at this conference.

Every year since 2017, the Traditional Crafts Department, under the aegis of the Ministry of Culture, has organized Operation 'ETE. This 5th edition will take place from June 11 to December 10, 2022 in the local markets in Pirae, Punaauia and Paea and at the agricultural fair in Outumaoro.

This campaign is part of a sustainable development approach aiming to raise awareness among Polynesians about alternatives to single-use plastic bags, while promoting the work of traditional craftsmen. Indeed, French Polynesia has important resources in raw materials and by working these materials, the craftsmen make the direct link between the world of the craft industry and the environment. This knowledge and know-how, reflecting Polynesian culture, traditions and values, are thus used to find appropriate solutions to environmental problems.

This year, the 5th edition takes a different turn, as it will be conducted several times throughout the year and will mark the entry into force of the law against the use of single-use plastic bags, enacted in early 2022.
In partnership with the Chamber of Agriculture and Fisheries of the lagoon (CAPL) and the communes, the ETE operation integrates this year the local markets and the agricultural fair. In total, 13 events are involved, and will mobilize nearly thirty artisans on the local markets and more than twenty artisans at the agricultural fair. A dedicated stand will be set up on each participating site and supplied by the traditional craftsmen. Visitors and exhibitors will find all kinds of shopping bags or containers (baskets, bags, 'o'ini made from pae ore, ni'au, local fabric...) whose prices will not exceed 3,000 XPF each.

In parallel, at each event, weaving workshops will be organized for a fee, while two tutorial videos subtitled in Tahitian language will highlight the work of the artisans. They will be broadcast via the Traditional Craft Service's social networks (YouTube, Facebook and Instragram). The first one is entitled "Making a pae'ore tray for fruits and vegetables" and the second one "Making a coconut leaf planter".
A playful and amusing way to try handicraft practices and to reproduce alone or with the family simple and practical containers made of raw materials from Fenua.

Finally, a "special exhibitors" contest will also be organized during the agricultural fair from September 29 to October 09, 2022 in Outumaoro.
To participate, each exhibitor will have to create a 0% plastic stand (made exclusively of containers from traditional crafts) that he will have to submit to the votes of the public and a jury.
To be won, a trip for two to Rangiroa including return airfare, transfers and accommodation, worth 95,000 XPF.

The posters of the 'ETE' operation, the radio spot and the tutorial videos are translated in Tahitian language so that all the population of French Polynesia is involved in the actions carried out.

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